In yet another setback following his late-night misadventure last month, Ben Stokes has lost his sponsorship contract with New Balance, it emerged on Thursday (October 12).
Stokes, whose participation in the upcoming Ashes has been left in doubt after he was arrested on suspicion of causing actual bodily harm in a fracas in Bristol on September 24 night, also had to issue an apology after a video of him mimicking the disabled son of Katie Price, the British TV celebrity and model, emerged recently.
New Balance, the American sportswear manufacturers, said it “does not condone” behaviour such as that of Stokes. “New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017,” said the company in a statement.
Stokes’s career has been plunged into turmoil following his arrest last month, which prompted his suspension until further notice by the England and Wales Cricket Board. No final decision has been taken on whether the Test vice-captain will play the Ashes series in Australia but he will not travel with the other players on October 28, the ECB has said.
Separately, Stokes posted an apology on Twitter after his mocking impersonation of a TV appearance by 15-year-old Harvey Price, who suffers from a genetic disorder, drew strong condemnation.
“I should never have done this and I am so sorry,” wrote Stokes. “It was absolutely not my intention to offend Harvey, Katie or anybody else … I do hope I can put this right.”